Samsung to flood market with tablets in 2014; to offer new 7-inch tablet at US$129
Aaron Lee, Taipei; Joseph Tsai, DIGITIMES [Monday 6 January 2014]
Samsung Electronics is reportedly planning to flood the tablet market with several different sized models including 7-, 8-, 10- and 12-inch in 2014 and will price its new 7-inch model, the Galaxy Tab 3 Lite at US$129 to attract consumers, according to sources from the upstream supply chain.
Although Hewlett-Packard (HP) released a US$89 tablet at the end of 2013 hoping to boost its year-end holiday sales, most other first-tier brand vendors maintained their prices at above US$100. However, as the competition grows fierce, the sources are concerned that average pricing may fall below US$100 in 2014.
Samsung will separate its 7- to 12-inch tablets into three major series: the entry-level Lite series, its mainstream series and the high-end Pro series.
Asustek Computer has an US$129 7-inch tablet, the MeMO Pad HD 7, launched in June of 2013, but is only selling in some special channels to avoid impacting its other tablet product lines.
Samsung was the second largest tablet brand vendor in 2013, only behind Apple, which had 50% market share. Apple shipped 70.1 million tablets in 2013 and Samsung 33.9 million units. Samsung was also the largest vendor in the Android camp, far ahead of Lenovo, Google and Asustek, which only had around 4% market shares each, according to Digitimes Research's latest figures.
The Galaxy Tab 3 Lite reportedly features a 7-inch 1024-by-600 display, a 1.2GHz Cortex A9 processor, 1GB of storage, a 3-megapixel camera and Android 4.2. The tablet will release in the first quarter of 2014 coming either in black or white.
Most of the tablet' components such as panel, processor, battery and chassis, as well as assembly are supplied and done by Samsung's in-house production lines to reduce its end price.
Samsung is looking to launch more tablets in 2014 to boost sales
Photo: Michael Lee, Digitimes file photo
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